I just want to say my problem with Subway's apology is the following line "Our intention was to provide an opportunity for traditional schools, many of which we know have trouble affording athletic equipment, to win equipment."
That line honks me off because public schools have a spending problem and not a funding problem. Maybe if there were not so many educrats in schools, schools could afford to buy athletic equipment.
I think Subway has taken enough heat for their gaffe and any public school people who feel sorry for them should patronize Subway more.
I think it is time to close the whole "subwaygate" story with some very well written thoughts from the following BLOG.
All in the Fam...: Note to Subway: It's Too Late
John Hingley said...
Well, it looks like Subway finally did issue an apology (sort of):
http://www.subway.com/Applications/CustService/frmCustomerService.aspx
My name is John Hingley and I am the CEO at Andiamo Systems, a social media measurement company. We advise on basic 'rules of engagement' when it comes to Reputation Management, many that Subway violated. Some of these rules include:
1) Issue a timely response or you will appear guilty and/or insensitive to the issue.
Subway took too much time with their somewhat weak statement.
2) Have the response come from a responsible person with authority.
Their statement was not signed off by anyone!
3) If you were wrong, admit it. And explain how you are addressing a resolution.
Clearly Subway skirted any type of genuine apology.
These are just a few, but some of the most important rues to abide by if a company truly cares about their reputation and brand value.
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